Joe Szabo

Joe is a pioneer in the Digital Marketing space. After a short but illustrious European tour as a copywriter, Joe started a user experience practice in 2001 because the internet was "like TV, radio and DM combined”.

Within his first 6 months Joe was crafting award-winning user experiences with a cunning ability to create websites and applications in ways that made them a pleasure to use and hard to live without.

Joe has an extensive background in helping brands become more human with their digital engagements. His early work for Manulife launched a direct-to-consumer insurance business and won awards at Cannes and the CMAs.

His work for Aeroplan increased a stagnant member base, tripled email response rates and won many awards for design. His work for Nissan changed the way they sell cars in Canada.

Joe has been fortunate enough to work in the agency space, the development space and lately, in the client space using Agile methodologies for design and development.

Joe has applied his design thinking for clients like Air Canada, Budweiser, Canadian Tire, Kraft and Johnson & Johnson in the US, helping launch Motrin’s return to the online space.


AnalyticsDataRapid PrototypingPersona CreationSite MappingSystem FlowsAgileExperience MappingCustomer Journey MappingOmni Channel StrategiesUser Experience Strategy


Air Canada, Johnson & Johnson, Grand Marnier, Mercedes-Benz, University of Toronto, Sport Chek, Tim Hortons, Mazda Canada